As a web store striving to improve our services to the best of our abilities, we record and store some information that we collect about your choices made on our website and that you voluntarily give us. This is done in order to improve your customer experience and provision sale.
We may use the collected information: i) to provide you with enhanced user experience, including but not limited to website personalization, recommendation of relevant products, personal information updates, facilitation of future payments, ii) to provision sale as such, including but not limited to payment transactions and shipment, iii) and to enable other features of our web store without limitation.
Information That We Collect
We record your personal information including but not limited to your preferences, IP, phone number, email address, shipping address, billing address, credit card data, age and gender.
We do not provide your personal information to external parties under any circumstances other than provisioning specific services required to fulfill our obligations to you. All information is stored on secure servers and is protected using Secure Sockets Layer (SSL) when it is sent and accessed.
Your data is protected from unauthorized access and manipulation. When you delete your personal account, all your personal information is erased, including your credit card data and email address.
Why We Collect Your Information
We collect information that you generate when accessing our website and that you provide to us voluntarily on our website. We may use it for the following purposes:
to create a personal account for you at Parentteacherstore.com;
to enhance your customer experience, including but not limited to website personalization, recommendation of relevant products, personal information updates, facilitation of future payments, language preferences, reminder emails, support chat, and check out;
to complete payments;
to enable us to send you promotional messages, including but not limited to emails, SMS and push notifications, as per your subscription;
to enable product returns of exchanges;
to enable us to communicate with you in the event of any problem with your payment;
to enable us to communicate with you in the event of any problem with product delivery;
to enable us to recommend your personalized products based on your preferences;
to enable us to communicate with you in your preferred language;
to enable us to offer you new services that meet your needs;
to enable us to offer you new products that meet your needs;
to enable you to send us requests and complaints.
How Often We Communicate With You
We may send you automated personalized messages, manual group messages and manual personalized messages.
Automated Personalized Messages
We may send you automated personalized messages related to the status of your personal account at Parentteacherstore.com and your orders, including but not limited to the following automated personalized messages:
a confirmation message during your registration with Parentteacherstore.com;
a confirmation message of your successful registration with Parentteacherstore.com;
a confirmation message when someone attempts to reset the password for your personal account;
a confirmation message of a successful password change by you;
a confirmation message during the process of updating the email address associated with your account at Parentteacherstore.com;
a confirmation message of a successful email address update;
a confirmation message of successful deletion of your account at Parentteacherstore.com;
a confirmation message after you place your order;
a confirmation message after you change your shipping address;
a confirmation message after you complete the payment transaction;
a delivery notification message for your order;
a notification message in the event of delivery delays or similar changes.
All of such messages are sent as a result of your interaction with our website, as a result of someone else attempting to log into your account, or in order to update you on your order’s changed status. Consequently, the frequency of such messages largely depends on your activity on our website.
You may opt-out of some of such messages, but we strongly advise that you avoid doing that. All of these messages are critical either for your account’s security or for your knowledge of the order’s status.
In order to reliably ensure that you do not receive any of such messages with the exception of the deletion notice, you have to delete your account at Parentteacherstore.com. After we send you a confirmation message of successful deletion of your account at Parentteacherstore.com, you will not be receiving other such messages from us until you register with Parentteacherstore.com again.
We may delete your account on your request without sending you a confirmation message. After you confirm that you want your account deleted, you will not be receiving messages from us, with the exception of the deletion notice, unless you register with Parentteacherstore.com again.
Group Manual Messages
We may send you group manual messages if you subscribe to such messages. You may unsubscribe from them without resorting to deleting your account.
The nature of such messages is mostly promotional and recommendations, including but not limited to:
special offers for all subscribers;
special offers for certain groups of subscribers;
You will receive no more than 5 such messages a week, depending on your subscription settings.
Manual Personalized Messages
We may send you manual personalized messages for a variety of reasons, including but not limited to as a response to your emails and support requests or in the event of delivery problems.
Cookies are tiny plaintext files sent by the server as response headers to the client device in order to be saved and stored on that device and then retrieved by the client device and sent as request headers back to the server during subsequent visits.
Information that is not restricted to our web servers and is stored in cookies is in no way personally identifiable or sensitive.
Our websites use third-party tools to collect aggregate statistics on visitor behavior. Such tools and services enable us and other websites to do so by setting their own cookies. We have no access to personal data collected in such a way.
Depending on the services that we employ, some of their cookies may be used for tracking user behavior across multiple websites. We do not have access to that information, but the third-party services that we use to collect statistics do. Please refer to the appropriate privacy policies of these services.
Cookies are set to expire either on a specific date and time or after they reach a specific age limit. Cookies never persist indefinitely. We mostly use short-term cookies and long-term cookies.
Short term cookies expire soon after you leave our websites. They are used to store session information, including but not limited to checking if the user is logged in, enabling the application of appropriate user access privileges, enabling order placement, and enabling payment transactions.
Long term cookies do not expire until at least 24 hours, usually much later but no longer than 24 months. They are mostly used when you are not logged in to store important information that is usually stored in your user profile, including but not limited to your shopping cart, your language preferences and data for the facilitation of navigation.
While cookies expire sooner or later, you can erase them with ease at any time. The process is browser-specific. You can refer to the appropriate documentation to accomplish that.
Alternatively, you have the ability to disable setting new cookies. That said, disabling cookies may render some of the core features unavailable, including but not limited to product selection, order placement, payment transaction and logging in.
Web Beacon Policy
Web beacons are image elements embedded on a web page, typically a transparent 1-pixel image. They are not stored on the user’s device, but the server can log each loading event. Like any other image, web beacons are cached and not loaded again as long as they remain cached.
We use web beacons as a tool to count users on different pages, to measure the effectiveness of advertising campaigns and for other purposes that do not enable us to have access to your personally identifiable information not otherwise available to us.
Parentteacherstore.com is not designed to be used by children under 13 years old. We do not deliberately collect or use information from children under 13. As soon as we determine that a user is under 13 years old, we erase all the information collected from them immediately.
We also do not transfer data collected from users under 13 years old to external parties, including for provisioning their services required to finalizing the sale.
You agree that we have the right to collect and process your personal information in order to ensure quality customer service, recommend personalized products, and provision sale. We may process that information using any single operation or any series of operations including but not limited to the following: collecting, recording, storage, and modification, whether or not we use automated means to do so.
We respect the right of our users to opt-out of using our website entirely. You can use the website interface to do so or contact our customer service in the event the website will be under reconstruction at the time you wish to delete the account and there is no option to delete your account by yourself.
After your account is deleted, whether such deletion is initiated by you or us, all your information will be completely erased along with it. We will no longer be able to provide you data formerly associated with your account, such as your order history.
Opting Out of Promotional Campaigns
Although we recommend that you subscribe to our promotion messages, such a subscription is not one of and is not essential for the core features of Parentteacherstore.com.
You can unsubscribe from our emails by clicking the “unsubscribe” link in any of the promotional emails or by contacting our customer service.
How Do We Secure Personal Information
We protect your personal information by using several abstraction layers, including but not limited to physical barriers, electronic barriers, transport SSL encryption, programmatic safeguards and administrative procedures to ensure that your personal information remains private.
We restrict the number of employees and third-party service providers that have access to your information. Information is only provided as needed and it is not personally identifiable unless this is required to fulfill our obligations to you, such as giving your name and physical address to the delivery company whose service we procure to enable shipment.
Although we use adequate industry-standard precautions, we cannot guarantee that data transmissions over the Internet are 100% safe and secure. New digital threats arise every day, and we or you can be vulnerable to such threats. Consequently, we cannot guarantee that any information you transmit to us is indeed transmitted to us directly and not via a “man-in-the-middle”. That said, we do our best to protect the data of our customers. We do not disclose your personal or financial information to anyone other than to ensure the fulfillment of your order, and we always look to protect your privacy from new threats.
We identify you by your username and password. If you lose them, another person may be able to access your private information posing as you. You are solely responsible for maintaining your user name and password unknown to anyone other than yourself, and we shall not be liable for someone accessing your data using your username and password.
Your Data and Third-party Partners
We cannot avoid providing some of your personal data to our third-party partners. At no point does any of them receive the entirety of your personal data that we store. The information is disclosed strictly on a “need to know” basis. We use SSL encryption to transmit your data and we only use the services of reliable partners with strict privacy policies.
We work with third parties to ensure delivery, payment, marketing and collection of aggregate statistics.